Fineside is an agency that backs and delivers live experiences across Asia and the Middle East, spanning events, wellness and brand activations.
People increasingly spend on experiences rather than things. Fineside works on both sides of that shift: we put capital into experience-led businesses, and we bring hands-on expertise to partners who want to create them.
We take positions in experience-led ventures, from event properties to wellness concepts, and work alongside founders and operators to help them grow in new markets.
We partner with brands, venues and promoters to plan and deliver experiences, bringing strategy, partnerships and production together to make them happen.
Our work is concentrated in three areas where we see lasting demand and where in-person experiences can't be replaced.
Live entertainment, festivals and curated gatherings that bring audiences together.
Fitness, recovery and wellbeing concepts for a growing, health-focused audience.
Immersive moments that connect brands with the people they want to reach.
Young, growing populations, rising spending and major investment in tourism and entertainment make Asia and the Middle East where the experience economy is being built.
Dynamic, diverse markets with a deep appetite for live entertainment, wellness and brand-led experiences.
A region investing heavily in leisure, culture and entertainment, with a fast-growing calendar of world-class experiences.
Whether we're investing or delivering, every project follows the same disciplined path.
Find opportunities with real audience demand and commercial potential.
Shape the right model, partners and capital for each project.
Bring the experience to life with the right people on the ground.
Measure, refine and scale what works into new cities and markets.
Whether you're a founder, brand, venue or investor, we'd like to hear from you.
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